These steps will give you complete ownership of your small business presence online and provide results in getting the clicks, calls, leads, customers, foot traffic, etc. that you are looking for!
Keyword research is the foundation of building your online presence. You need to find out what your customers are searching for, so that you show up! The easiest and cheapest way to do this is to do a Google Search and see what comes up in the pre-text. Who’s ranking for the term you put in? Where do you rank with this term? You can also download a free tool call “Keywords Everywhere’ https://keywordseverywhere.com/, that will give you a lot of insight on the terms you believe your customers are using and other suggested keywords with data.
Advertising on Google is a really fast way to get your business to the top of search results for the keywords you are targeting. Setting up ads are easy and if you claim your Google Business Page (mentioned below), Google usually sends a $100 credit!
The Map Pack is the information in the middle of the Google results page – of companies and their location. To rank in this area, you’ll want to focus on the following:
If you have not claimed your Google Business Page yet, go do it! Search for your business and on the right you’ll see if it’s been claimed or not. To tell, look for the link that says ‘claim your business’. This will get you started.
This is your business name, address, and phone number. You will want to make sure they are consistent across all sites. These are called citations – your profiles on other sites like Yelp & CitySearch. If they are not the same, Google gets confused and you will not rank as well. If you see a lot of inconsistency here, let us know and we can help.
Reviews are huge for ranking! When is the last time you purchased something without looking at the reviews? The more good reviews you have, the better! Always ask customers to leave a review on Google. A good way to ask for reviews is a good Review and Reputation management service. This will help weed out the negative – so you can help your customers better, and post the positive everywhere you’d like!
This is making sure everything you do is optimized for search engines. It takes longer for this to start working, but it helps everywhere. You’ll want to make sure your Google Business Page, your website, any blogs, videos, or podcasts you put out are using your researched keywords. And, anytime it makes sense to link one piece of content to another, absolutely do it!
Reading over this may seem overwhelming, but once you start learning about it and putting things into practice, you’ll be a rockstar SEO expert!
Good luck! If you have any questions, we’re always here to help!
Your business logo is a huge investment. It’s not only a financial investment but it’s also a time investment.
You spend hours pouring over ideas with your designer and educating yourself on design terms such as color schemes and white space to ensure you have a quality logo.
But is your first logo the end-all-be-all? While it’s smart to not dramatically alter your logo, there’s no harm in updating or improving your existing logo.
Even major brands such as Starbucks underwent a logo makeover, making their logo more concise so it’s a better representation of their brand.
But do you really need to update your logo? Here are 7 signs it’s a good idea.
Let’s face it — your business is different now than what it was in the beginning.
Many companies endure internal changes that cause their branding to alter with new executives. Some companies simply grow up; they attract a new market or have more stringent standards, and want their logo to represent that better.
Your logo is the best representation of your brand. If you don’t feel like your original logo encompasses your modern image, there’s no shame in tweaking it.
Keep in mind, your logo shouldn’t change drastically. For example, keep the same typography and color schemes.
When buyers look at your logo, they should know you’re a modern and well-established brand. The last thing you want them to think is your logo design is poorly done and/or looks old.
In the digital age, a lot changed in the design world over the past decade. Simply put, maybe your logo design is outdated.
At the time your logo was created, designers may not have had the technology they do today. Or maybe you used a design intern or cheap logo services to help cut costs.
Outdated or low-quality logos don’t represent your brand well. If you believe your logo is outdated and you have the budget, invest in a better quality logo to create a modern image of your brand.
You want your logo to be powerful and captivating. But the imagery and font shouldn’t be too complex. In addition, simple logos look bland and even similar to other logos.
You want a logo in that sweet middle spot of unique enough while it still gets to the point.
What are some great recommendations? Find any unique qualities of your brand. This can be your favorite color that you used to decorate your whole office. It can be your “mascot,” such as your dog you always bring to your office.
Take these qualities to a logo designer. They can piece together a logo that is clean and sharp but still unique and striking.
When you first started your business, maybe you had specific products and services. Then, later down the road, you decided to either expand your products or even focus on one specific type.
This is a change many businesses face. If your logo focused on your old product vision, it may be time to create a logo that focuses on your new products.
This change isn’t limited to specific products or services. Changing your branding may be more about tailoring to your buyer than changing a specific product.
This commonly happens with startups and any new entrepreneurs.
They start a business based on their own interests and passions. As their business expands, they realize their own interests don’t coincide with their overall market’s interests.
They may have created a logo to their liking; however, they’re realizing they should create a logo that will attract the buyer more than the business owners.
Maybe there’s nothing wrong with your logo. It represents your brand well, it’s high-quality, and you received good logo insight. However, there are trending logo designs you may prefer over your current logo.
This is just as good of a reason to consider a logo re-design. Your logo will look more modern, appeal to a younger crowd, and it fits the style that consumers gravitate toward.
Following logo designs can also benefit you on a digital scale.
Today, trending logos are optimized for responsive websites and even for social media. Not only will your brand look more trendy but will also appear better on your digital platforms.
Times change and so do your consumers. Maybe you first started a business that attracted millennials when they were in their late teens.
Now, the modern millennial is almost 30. They have careers, have families, and are making smarter purchasing decisions to save for serious expenses such as a house.
Some brands keep their branding to try and attract the same age demographic.
Others move forward in the same direction as their retaining customers. If this sounds like you, a logo re-design will help make your brand look more mature rather than the spunky and cool brand you were in the beginning.
Some brands have no choice but to change their branding to appeal to market preferences. New buying behaviors and even research are changing the modern consumer.
This is affecting many brands, such as lingerie and underwear brands. Instead of featuring swindling and gorgeous models on the forefront, lingerie brands are body-positive and focus on making quality underwear for women of all sizes.
These lingerie brands have to change their whole marketing strategy to appeal to these buyers, and this includes removing anything potentially objectifying in their logo.
A high-quality logo can help increase sales and assist with your branding. But many brands change or settled for low-quality logos. If this is the case, update your logo to better reflect your company.
Are you changing your overall branding strategy? Have a chat with us and see how we can help you out.
It’s quite unfortunate that only 22 percent of businesses are satisfied with their conversions.
One of the main factors for the large unsatisfied percentage is poor digital marketing practices. That’s why using professionals for your SEO and online marketing is important.
A digital marketing agency can build or break your company. While a reputable agency can set you on the path of making tens and thousands of dollars in a month, a lousy agency could cripple your existing traffic.
Thus, choosing an ideal digital partner highly determines how your company fairs in the future. Here’s a comprehensive guide for finding the best digital marketing agency that’ll help grow your company.
When looking for a digital marketing agency, you first need to figure out why you need a digital partner. Maybe you want to reach a new market, or push a new product, or just update your brand. Whatever your reasons, be sure to fully describe them to your prospective digital marketing provider so that they can better understand your needs.
You should also plan for your financial resources. Although there isn’t any set price, a reputable brand marketer should be able to deliver all expectations accordingly under a reasonable budget.
For instance, a restaurant may spend loads on social media efforts and less on conventional advertising, while a plumbing business typically has to pay more on traditional advertising and less on social media needs.
Often, many business owners overlook basic red flags such as the lack of transparency. If you notice that an agency’s website doesn’t have any bios, address, or a client’s list, then that agency is probably not worth your time and money.
Ensure you look for established digital marketing agencies that have experience in your niche. Also, insist on seeing references, past works, and procedures followed.
Check to see whether their brand marketing tactics apply to your needs. Note that some agencies may provide strategies that are only suitable for specific industries.
As you research on different agencies, be sure to look at how they present themselves on their websites. The right agency will have an appealing website that’s easy to navigate. If the site looks unprofessional and confusing, that might be a red flag.
Besides having an appealing website, you also want an agency which blends with the culture and style of your business.
For instance, if you run a small company, then a smaller digital marketing agency may be a more suitable match for you. Also, local companies have a higher chance of getting excellent services when they hire an agency within their area.
It’s crucial that you inquire from your preferred agency whether it has experience using the latest website development tools.
Ask them to share with you their background on making programs, social media adverting, SEO ranking, and other services. If it has experience in most of these aspects, then it means it has an all-around view of digital marketing.
Does your prospective agency know how to maximize ROI using data?
It’s also crucial that the agency remains transparent with you. They should provide proof of the data when you ask for it.
Digital marketing is about thinking outside the box to generate innovative ideas for underlying problems. Therefore, a good marketer should evaluate your online presence, industry, and competition to devise an effective strategy.
Before you bring any agency on board, confirm that they’re up-to-date with the best modern practices and methodologies.
Check their content to see how often they post and if they’re writing compelling posts that fit your buyer persona. Your prospective partner must have a mobile responsive site that has a strong presence on social media.
It’s also advisable that you study their reporting on ROI. If the stats aren’t adding up, consider moving on to the next professional digital marketer.
The best marketing agencies don’t ride solo. Each agency strives to establish a support system. Therefore, take time to look at how the agency interacts with its community to see their potential leadership skills.
Ask yourself the following when considering a potential agency:
Finally, you’ll have to look for an agency that offers you the best value. Don’t go for cheap rates as they rarely offer quality work. It’s also vital to know how your prospective marketer meets deadlines to ensure they provide realistic timelines that don’t rush projects to completion.
Ideally, you want an agency that can access your current marketing efforts to develop strategies that deliver the results you want. They should also be able to implement and track the strategy to its success.
On your part, follow up with everything to ascertain you’re getting what’s essential to the success of your brand campaign.
Choosing the best digital marketing agency can become a little frustrating and intimidating. Nonetheless, if you’re going to improve on your online brand presence effectively, you need to ensure that the company you choose specifically fits your needs.
Feel free to contact us for customized web creation and digital marketing.